Effective Date: August 27, 2026

Rutland Veterinary Clinic Inc. ("Rutland Veterinary Clinic," "we," "us," or "our") respects your privacy and is committed to protecting the information you provide to us.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit rutlandvetclinic.com, communicate with us, use our online services, or otherwise interact with Rutland Veterinary Clinic.

By using our website, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect information that you voluntarily provide to us, including:

• Your name

• Mailing or billing address

• Email address

• Telephone or mobile phone number

• Information about your pet, including name, species, breed, age, medical history, vaccination information, and treatment information

• Information you provide when communicating with our clinic

• Information submitted through website forms

• Information necessary to process payments through our payment providers

• Your preferences regarding communications, including SMS/text messaging consent

We may also automatically collect certain information when you visit our website, including:

• IP address

• Browser and device information

• Pages visited and interactions with our website

• Date and time of visits

• Referring website or source

• General geographic information

• Information collected through cookies, analytics tools, and similar technologies

We do not intentionally collect sensitive personal information through our public website unless you voluntarily provide it or it is necessary for providing veterinary services.

2. Information About Your Pet

Because we are a veterinary clinic, some information we collect relates to your pet rather than directly to you.

Pet-related information may include medical records, vaccination history, diagnostic information, treatment history, prescription information, and other information necessary to provide veterinary care.

Pet information may be associated with your name, contact information, account, or other identifying information.

3. How We Use Information

We may use information we collect to:

• Provide veterinary services and care

• Maintain and manage veterinary and client records

• Communicate with you about your pet and appointments

• Respond to questions, requests, and inquiries

• Process payments and billing

• Provide prescription and refill services

• Send appointment reminders and other service-related communications

• Send text messages when you have provided appropriate consent

• Send information about our services, promotions, or other clinic communications where permitted

• Improve our website, services, and client experience

• Understand how visitors use our website

• Detect, prevent, and address fraud, security issues, and technical problems

• Comply with applicable laws, regulations, legal processes, and professional obligations

4. Text Messages and SMS Communications

If you provide your mobile telephone number and consent to receive text messages from Rutland Veterinary Clinic, we may use SMS/text messaging to communicate with you.

Depending on your consent and the nature of the communication, text messages may include appointment reminders, appointment confirmations, prescription or refill notifications, follow-up communications, and other communications relating to your pet's care or our services.

Message frequency may vary.

Message and data rates may apply.

You may opt out of text messages at any time by replying STOP to a text message from us. You may also contact the clinic directly to request that text messaging be discontinued.

Opting out of text messages does not affect your ability to receive veterinary care or communicate with us through other available methods.

We will not sell or rent your mobile telephone number or SMS consent information to third parties for their own marketing purposes.

5. Cookies and Website Analytics

Our website may use cookies and similar technologies to operate the website, understand website traffic, improve functionality, and analyze how visitors use our website.

We may use Google Analytics and other analytics technologies to help us understand website traffic and visitor interactions. These services may use cookies and similar technologies to collect information about website usage.

We use analytics information primarily to understand website performance, improve our website, and improve our services.

You may be able to control or disable cookies through your web browser settings. Disabling certain cookies may affect the functionality of portions of our website.

Third-party analytics providers may collect and process information in accordance with their own privacy policies.

6. Payment Information

Rutland Veterinary Clinic may provide access to online payment services through third-party payment providers.

When you make a payment through an online payment portal, payment information may be collected and processed directly by the applicable payment processor.

We generally do not store complete credit or debit card numbers on our website servers.

Payment information is handled according to the applicable payment processor's security and privacy practices.

7. How We Share Information

We may share information when reasonably necessary to operate our business and provide veterinary services.

This may include sharing information with:

• Veterinarians, veterinary technicians, and other members of our care team

• Veterinary laboratories and diagnostic providers

• Pharmacies and medication providers

• Veterinary specialists, emergency hospitals, or other veterinary providers involved in your pet's care

• Technology and software providers that help us operate our practice

• Payment processors

• Website hosting, analytics, communications, and information technology providers

• Professional advisors, such as attorneys, accountants, insurers, or consultants

• Government authorities or other parties when required by law or legal process

We may also disclose information when reasonably necessary to protect the rights, safety, property, or security of Rutland Veterinary Clinic, our clients, our employees, or others.

We require service providers that handle personal information on our behalf to maintain appropriate safeguards consistent with applicable law and the nature of the information involved.

We do not sell your personal information or your pet's information.

8. Third-Party Websites and Services

Our website may contain links to third-party websites, applications, or services, including services that allow you to access pet records, request services, obtain prescriptions, make payments, or communicate with our clinic.

Third-party services may include websites or applications operated by companies that are independent from Rutland Veterinary Clinic.

Third-party websites and services have their own privacy policies and terms of use. We are not responsible for the privacy, security, content, or practices of third-party websites or services that we do not control.

We encourage you to review the privacy policy of any third-party service before providing information through that service.

9. Communications and Marketing

We may use your contact information to communicate with you regarding your pet, appointments, prescriptions, billing, requests, and our services.

Where required by law, we will obtain appropriate consent before sending marketing communications through channels that require consent.

You may request that we stop sending certain marketing communications at any time by following the instructions included in the communication or by contacting us directly.

Stopping marketing communications will not prevent us from sending important service-related communications regarding your pet, appointments, prescriptions, payments, or other matters necessary to provide veterinary services.

10. Data Security

We take reasonable administrative, technical, and physical measures designed to protect personal information against unauthorized access, disclosure, alteration, or destruction.

Rutland Veterinary Clinic maintains safeguards appropriate to the nature and scope of the information we maintain and consistent with applicable Massachusetts requirements.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

Massachusetts law, including M.G.L. c. 93H and 201 CMR 17.00, establishes requirements relating to the protection of certain personal information of Massachusetts residents and notification of certain security breaches.

11. Data Retention

We retain information for as long as reasonably necessary to:

• Provide veterinary services

• Maintain appropriate medical and business records

• Satisfy legal and regulatory requirements

• Resolve disputes

• Enforce agreements

• Fulfill legitimate business purposes

Veterinary medical records may be retained for periods required by applicable law, professional standards, insurance requirements, or our business practices.

12. Children's Privacy

Our website is intended for general audiences and is not directed toward children.

We do not knowingly collect personal information from children through our website for purposes unrelated to providing veterinary services.

If you believe that a child has provided personal information to us through our website without appropriate authorization, please contact us.

13. Massachusetts Privacy Rights

Rutland Veterinary Clinic is located in Massachusetts and complies with applicable Massachusetts privacy and data-security requirements.

Massachusetts law provides protections relating to the privacy and security of certain personal information, including requirements concerning the safeguarding of personal information and notification of certain data breaches.

Nothing in this Privacy Policy limits any rights you may have under applicable Massachusetts or federal law.

14. Data Breach Notification

If we determine that a security incident has occurred that requires notification under applicable law, we will provide notifications as required by Massachusetts law and other applicable laws.

Massachusetts law may require notification to affected Massachusetts residents and applicable government agencies following certain security breaches.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, services, or applicable laws.

When we make changes, we will update the "Effective Date" at the top of this Privacy Policy.

We encourage you to review this Privacy Policy periodically.

16. Contact Us

If you have questions about this Privacy Policy or how we handle your information, please contact us:

Rutland Veterinary Clinic Inc.
203 Main Street
Rutland, MA 01543

Phone: (508) 886-2286
Email: rutlandvetclinic@rutlandvetclinic.com

Website: rutlandvetclinic.com

Last Updated: August 27, 2026